Just this one time, we're breaking our 'no digital' rule and pulling out all the stops to build a showcase digital comic book so everyone can see everything that's possible. High definition, full contrast, incredibly vivid and full of art that never sees the printed and bound page. It's high time we brought the level of quality in digital comic books that we the professionals see to you, the readers. But we need your help to do that. And those files the professionals see are magnificent. When we edit, approve, and send comics to the printer, we do so digitally. Did you know that every publisher is already doing it? Just not for you. So, we're happy to blow the whistle on what a scam digital comic books are. Because it's easy to do digital right. We're the only publisher not financially tied to digital. Also, the one publisher who has no vested interest in protecting the digital status quo. The one publisher who, to date, has been exclusively a printed-on-paper publisher. Thanks to Spotify, Netflix, Steam and many others like them, those industries are living in the promised future we are being denied.īAD IDEA has had enough. At the same time, music, movies, TV, and video games all built thriving digital businesses that have not only added to those mediums, they've also reinvented many of them for the better and, in fact, grown the total audience even beyond digital. Last year digital comics book sales accounted for approximately 4% of all comic sales. In focusing on the short term, they sacrificed the long term opportunity of digital comics. And definitely don't think about all the things this new format could be adding. "1,000 comics in the palm of your hand." Don't mind that the reading experience is watered down. Every other form of entertainment got exactly that. So…what happened? And so, so, so many brand-new digitally native features. The ability to zoom in on the tiniest details. Millions of new colors only digital can display. We were meant to have access to the artist's original page layouts. Or worse, flipped it to landscape so now you've got to turn your screen, meanwhile, the moment's gone. This can't be the future of comics we were promised.ĭigital was meant to give us more. The DPS was too wide so your reader shrunk it down. You come across a gut-punch moment. A big double page spread. Pushing through colors optimized for a different medium, optimized for paper, and full bleed art trimmed tighter than the print counterpart. ![]() And if you switch to a full page display, you can't read the word balloons. You're missing the subtle but all-important storytelling cues that come from seeing the full page. You're using the guided panel-by-panel view, but the story feels disconnected. Every device is just slightly the wrong ratio. The panels are small, and they don't quite fit the screen. Bad Idea has something to say about all that,Ĭlose your eyes, and imagine, if you will, the experience of reading a digital comic book. Amazon bought much-loved digital comics publisher Comixology and systematically junked everything people loved about it, turning it into the current unworkable Kindle shell.
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